Ruco line

The company Rucoline S.p.A., based in Perugia, was founded in 1987, the brainchild of Marco Santucci and Daniela Penchini, who are now CEO and deisgner respectively. They had the idea of importing an ethnic style of footwear, up until then rarely seen in Western markets, and to launch its distribution in clothing stores, which at that time were far more dynamic that the more classical accessories stores. In just a very short time, Ruco Line became a highly visible player in the international fashion business.